Tracey Cunnington - Marketing Assistant

£6m investment in 26,000 sq ft offices supports ambitious growth and innovation plans

Novacroft’s move into new headquarters at The Lakes in Northampton comes after a remarkable 12 months in which it has launched four new brands including its innovative Ucan-do-it social action reward and recognition programme and grown its workforce by 30%.

The Lakeside site, the group’s third in Northamptonshire, will accommodate 200 existing and new team members from core functions including software development, smartcard personalisation and customer care.

Designed to encourage collaboration and innovation and promote Novacroft’s values, which include having fun and making things happen, the offices are colourful and open plan and include brainstorming breakout areas and digital displays providing real-time performance data.

The move to Lakeside House is a key element of Novacroft’s aggressive three year growth strategy which will involve further investment in recruitment, acquisition and innovation.

At a time when over 65% of UK SMEs are having difficulty recruiting sufficiently skilled people, Novacroft believes that providing an engaging working environment in an attractive setting will help it continue to recruit and retain the team talent it needs.

Debra Charles, Novacroft’s founder and CEO says:

Northampton has a workforce with an amazing breadth of talent and skills and we are definitely benefiting from being able to provide local people with stimulating and rewarding jobs that are close to home.

Moving into our new home at The Lakes heralds a really exciting time for Novacroft. It will change the way we work, encouraging the collaboration that’s so important to our Ucan-do-it programmes which bring together all our expert teams to create streamlined solutions enabling clients to achieve unique and ambitious objectives.